North American Farmers' Direct Marketing Convention
v. (grÖ west) a direct marketing journey of innovation and inspiration through Alberta's historic Cowboy Trail
| REGISTRATION |
For more information: Kelly Fuerstenberg, NAFDMA, 413/529-0386
Note: Digital images of the conference logo are available. Digital photos of several tour stops are also available. Please e-mail Kelly@WhiteLoafRidge.com to request a logo or photos.
Joe Pine to take center stage at the North American Farmers’ Direct Marketing Convention
The guru to retail gurus around the world will deliver the keynote address and conduct a full-day workshop at an upcoming farm direct marketing convention.
The guru is Joseph Pine, of St. Paul, Minn. He’s co-author of The Experience Economy: Work is Theatre & Every Business a Stage and author of Mass Customization: The New Frontier in Business Competition. He’s often quoted by some of the best speakers in business. Now Joe himself will share his vast knowledge and insights about consumers and retailing and how they apply to farm direct marketing.
Pine will be featured at the North American Farmers’ Direct Marketing Convention. The convention, organized by the North American Farmers' Direct Marketing Association (NAFDMA), features a two-day conference, a three-day bus tour and a day of intensive workshops. It will be held Feb. 12-17, 2007, at the Hyatt Regency Calgary in Calgary, Alberta, Canada. This year's convention is being presented in partnership with the Alberta Farmers’ Market Association, Alberta Farm Fresh Producers Association, Alberta Agriculture, Food and Rural Development and Renewal. For details, visit www.nafdma.com.
"Even Joe Pine would acknowledge that our little niche industry of farm direct marketing has been leading the way through the era of The Experience Economy," says Charlie Touchette, executive director of NAFDMA. "One of his favorite examples is of his own daughter's birthday party experience on a working farm.
"But is our flourishing agritourism industry poised to remain on the cutting edge? Are we overcoming our own challenges associated with liability, regulations, and enterprise development in the most advantageous ways possible?"
In this keynote address, Joe Pine will address issues such as these from his forthcoming book – soon to be on the shelves of bookstores everywhere – on authenticity in business. You won't want to miss this sneak peak at Joe's latest ideas and frameworks, for thinking about what authenticity means for your business could have a huge impact on your future sales.
Are plywood cows and double-fenced barnyards in this industry’s best interests? Do zip lines and merry-go-rounds really depict the image of the farm? They might, but take great care in how they are incorporated to your individual business. Are those apples or pumpkins in the retail market really grown on your farm?
Believe it or not, these types of questions are not unique to our universe of agritourism, on-farm retail, and farmers' markets. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is becoming the new consumer sensibility, often determining what offerings consumers buy and from whom they buy them. Increasingly, they no longer accept the fake from the phony; they want the real from the genuine.
In addition to his keynote address, Pine will present a full-day, advanced-level workshop, Staging Engaging Retail Experiences. It'll be a workshop that retailers won’t want to miss!
For convention information, visit www.nafdma.com. Or, e-mail info@nafdma.com or call (413) 529-0386. Registration will be available on-line beginning Nov. 1. An early bird registration discount is available until Jan. 6.
The North American Farmers' Direct Marketing Association is the leading farm direct marketing association in the world. It promotes and fosters the growth of farm direct marketing throughout North America. Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmers' markets, pick-your-own farms, consumer-supported agriculture, agritourism venues, and other ever-growing innovations in direct producer-to-consumer agricultural marketing methods. Find out more about the organization at www.nafdma.com.
Join us for all or any part of our convention.
Each component is priced separately.
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Monday |
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Saturday |
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Feb. 12, 2007 |
Feb. 13, 2007 |
Feb. 14, 2007 |
Feb. 15, 2007 |
Feb. 16, 2007 |
Feb. 17, 2007 |
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Bus Tour |
All-Day Workshops |
Conference Sessions | |||
62 White Loaf Road
Southampton, MA 01073