North American Farmers' Direct Marketing Convention
v. (grÖ west) a direct marketing journey of innovation and inspiration through Alberta's historic Cowboy Trail
| REGISTRATION |
Speaker: Claude-Jean Harel, Great Excursions Co., Regina, SK
When people visit your farm, are they getting an authentic, irresistible experience? 
Claude-Jean Harel reveals tips and perspectives from the customer side
of this question with unparalleled expertise in the experience tourism
industry. He offers close connections to consumers of unique and
boutique tourism products attained through his own tourism company and
through research for his written columns and radio shows.
C-J will bridge the gap between what you have to offer, and what
consumers want to buy. His approach is specially designed for
agritourism operators in remote areas, and those who prefer to offer
complete quiet packages and intimate experiences than to entertain the
masses or ever be concerned with crowd control. He believes tourism is
really just a great big network of buyers and suppliers of experiences
that are packaged and marketed though a variety of constantly evolving
channels.
How does this tie into agriculture? The land from which agricultural
producers derive their subsistence evokes a privileged relationship
involving people, soils, plants, animals and a particular landscape. It
attests to a connection between inhabitants and a territory, flavors,
commodities, a body of knowledge, traditions, practices, rituals and a
specific regional adaptation. The challenge is that tourism operators
must cater to consumer expectations, while travelers are becoming more
sophisticated and are lured by authentic experiences.
The caveat is that planning is key. So if it’s farm vacations, bed and
breakfasts, camping expeditions, wine and culinary weekends, or nature
tourism on the ranch. This workshop will help you best package what
you, your family, and your ranch or farm have to offer, in a way the
paying customers will value enough to return over- and over again.
The workshop is divided into several modules:
Prelude: The Rise of Experiential Tourism
Module #1: Travel Motivation Trends in Pictures and Numbers
Module #2: Packaging for a New World
Module #3: It’s all in the Story
Module #4: Assembling the Lived Reportage
Module #5: Cracking Challenges and Leaping over Hurdles
Module #6: Creating Tourism Destinations: 12 Characteristics of Success
Join us for all or any part of our convention.
Each component is priced separately.
|
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Saturday |
|
Feb. 12, 2007 |
Feb. 13, 2007 |
Feb. 14, 2007 |
Feb. 15, 2007 |
Feb. 16, 2007 |
Feb. 17, 2007 |
|
Bus Tour |
All-Day Workshops |
Conference Sessions | |||
62 White Loaf Road
Southampton, MA 01073