North American Farmers' Direct Marketing Convention
v. (grÖ west) a direct marketing journey of innovation and inspiration through Alberta's historic Cowboy Trail
| REGISTRATION |
Speaker: Lori Colborne, LSL Marketing Consultants, Edmonton, AB
Get ready to supercharge your marketing plan! Lori Colborne takes
the mystery out of marketing and will help you load your arsenal of
marketing techniques. She makes it so easy that you might not want to
wait until you get home to start working on her ideas. 
Lori Colborne’s dynamic and informative seminar will motivate and empower you. You will take away many valuable and practical marketing & business concepts geared to impact your business immediately!
* Image is Everything
Learn how to increase your profits through a professional image.
* Getting to Know Your Target Markets
Identify their needs and wants so you can Wow! them.
* Defining Your Competitive Edge
What makes you better/different than your competitors.
* Branding that Leaves a Lasting Impression
Creativity and consistency are the keys.
* Building Credibility
Build credibility through testimonials. How to get them and how to use them effectively.
* Getting The Biggest Bang Out of Your Business Cards & Brochures
Learn effective design and content to make your business card your #1 marketing tool. Discover what components make a brochure valuable. Don’t waste money printing ineffective materials – invest it on marketing tools.
* Cross Promoting – There’s Power in Numbers
Who to team up with and how to do it so it is a win/win arrangement.
* Uncovering The Mysteries of Websites
Do you need one? What should it look like? Who can create it? How much will it cost? Learn it all!
* Newsflash – Newsletters Work!
Who? What? Where? When? How? You’ll have it covered!
* Creative Celebrations That Attract a Crowd
Think outside the box – become the talk of the town!
* Farm Direct & Farmer’s Markets – Strategies That Sell
How to display and promote with pizzazz.
* Ads That Create Action
Can you afford to? What should you say? Where should you say it? Take the guess work out of advertising.
* Publicity – Getting into the Spotlight
How to give the media a “story.”
* Getting Your Customers To Work For You
Increase your referrals and reap the benefits.
* Selling – the Dreaded “S” Word
Passion versus aggression. Learn to upsell without upsetting!
* Customer Feedback & Follow-Up
Keep learning and growing for sustainable success!
Join us for all or any part of our convention.
Each component is priced separately.
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Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Saturday |
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Feb. 12, 2007 |
Feb. 13, 2007 |
Feb. 14, 2007 |
Feb. 15, 2007 |
Feb. 16, 2007 |
Feb. 17, 2007 |
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Bus Tour |
All-Day Workshops |
Conference Sessions | |||
62 White Loaf Road
Southampton, MA 01073