North American Farmers' Direct Marketing Convention
v. (grÖ west) a direct marketing journey of innovation and inspiration through Alberta's historic Cowboy Trail
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PaSu Farm
PaSu Farm is a working sheep farm nestled in the rolling hills of
central Alberta. Pat and Sue de Rosemond and their adult children
create a truly unique atmosphere with their 
on-farm fine dining restaurant and specialty 
boutique. PaSu Farm, located in Carstairs, started in 1981 with
a small on-farm boutique and teahouse. The restaurant was added
in 1995. This working farm offers scheduled tours and
on-line catalogue shopping. With their roots in farmers’ markets,
PaSu Farm can still be seen at Spruce Meadows shows as well as the
Calgary Home and Garden Show.
This stop will offer unrivalled beauty as you gaze at the snow covered
Rocky Mountains in the distance and shop for handcrafted items in their
eclectic boutique.
Patsy Clark Farms
Rarities
in western Canada, ostrich or “sparrow camels” are truly a beautiful
sight. Ten years ago Patricia and Bob Clark started their ostrich farm
near Calgary for meat and breeding stock. Shortly after they found that
ostrich oil makes the best soap in world. After taking a soap-making
course, Patricia developed her Essence of the Nile product line which
she manufactures in her home.
Patricia and Bob market everything but the squeak from their ostrich.
They market all their ostrich products (meat, body products, feather
products, and decorator eggs) through farmers’ markets and Christmas
craft shows. Year round they can be found at the Calgary Farmers’
Market and in season at the Millarville Farmers’ Market and the Calgary
Grassroots Northland Farmers’ Market. They sell ostrich meat into three
high-end restaurants in Calgary and Edmonton and have recently joined
the provincial Dine Alberta program. To ensure a reasonable profit,
Patricia sells it all – everything from the egg shells to the feathers
to the meat to the oils has a value and a customer.
Rafter Six Ranch Resort
Looking to get hitched on the NAFDMA tour? Rafter Six can
accommodate you. This ranch, located in Exshaw, has evolved into a full-service
resort offering lodging, meeting & event catering, and western
activities. Perched on a bluff overlooking the Kananaskis River, there
is even a large cedar and stone church.
The restaurant serves hearty western cuisine while the lodge sports
18 guests room. Cozy cabins and chalets nestled in the pines are
available through a time-share program. From corporate events to
overnight accommodation Rafter Six prides itself on being the last of a
breed: An authentic ranch resort that provides its customers with
a true rustic ranch experience. We'll be sure to explore the history of
Rafter Six, which was started by the family that now owns Boundary
Ranch. It's interesting to compare where they started to where they are
now!
Remington Carriage Museum
Located in the rolling foothills of southern Alberta, the Remington Carriage Museum in Cardston provides visitors with an appreciation of and authentic experience with 19th and early 20th century horse-drawn transportation. Using state-of-the-art techniques, the Remington Carriage Museum brings this bygone era to life.
The Museum's interactive galleries tell numerous stories of turn-of-the-century society and the carriage industry. Visitors can enter the carriage factory and discover the techniques used in producing carriages. Across the street is the carriage dealer where all types of vehicles were sold to all types of buyers. Around the corner is the blacksmith shop and livery stable where artisans and businessmen plied their trades. Across the way is the racetrack, where the elegant lifestyles of the leisure class are depicted. Vehicles from the Remington collection are prominent in most of the 25 stories told in the galleries.
As one of North America's largest collections of horse-drawn vehicles, the Remington Carriage Museum enhances the visitor's appreciation of the vehicles through its carriage ride program. During the summer months, visitors can book rides on any number of vintage and reproduction vehicles.
The story of 19th century transportation would be incomplete without the horse, and the Museum's herd of Clydesdales, Quarter Horses and Canadians are a major feature of daily programs. An equestrian eventing program is also featured, demonstrating the skill and protocol of competitive driving horses in harness.
The Remington-Alberta Carriage Centre also boasts a working stable, a theatre, a cafeteria and a gift shop. Situated on 20 acres of prime parkland in Lee Creek valley, the pastoral setting completes the picture of a long-past era.
Saskatoon Farm
It’s only been nine years since the current building at the Saskatoon
Farm came to be in DeWinton. The Karen and Paul Hamer family operation
includes: mail order, u-pick, gift shop, 
garden centre, 60,000 square feet of greenhouses and a 45-seat café. The Hamers grow 50 acres of
saskatoons and are currently the largest supplier of saskatoon
seedlings and saskatoon plant material in Canada. A 700,000-catalog
run results in nearly half a million mail order purchases of saskatoon
seedlings. The Hamers add value to their entire orchard production
by selling jams, syrups, baked goods and 30,000 pies per year from their
market.
An outstanding and memorable feature of the Saskatoon Farm is its
building façades. Reminiscent of a turn-of-the-century general
store and café, it’s a quaint and rustic experience. This farm is
a destination entertainment site for the Calgary market just 30 minutes
away.
Spruce Meadows
Since its inception in 1975, Calgary's Spruce Meadows has grown
from a cattle
feedlot to an international sporting venue focused around the horse. It
hosts more than 300,000 visitors annually at its four show jumping
tournaments. Spruce Meadows is a venue of international
acclaim. Athletes from four continents, more than 100 sponsoring
corporations, 200 international media and visitors from 26 countries
converge at Spruce Meadows for its many events. 
Spruce Meadows is renowned for its corporate event facilities. It
boasts restaurants, two riding halls, seven stables, hosting venues,
media center, retail and world class indoor facilities. They transform
a 36,000-square-foot Equi-Plex structure with a modular flooring system
into a special event venue with a warm and inviting atmosphere that can
accommodate special celebrations, trade shows and conventions.
Spruce Meadows exemplifies event planning best management practices at
every turn. Site planning, safety practices, traffic flow and
communication are key. Our tour visit gives a snapshot of what’s
in store for those who take the full-day, on-site workshop on Thursday,
Feb 15.
Sunterra Quality Food Markets Inc.
For the past three generations, the Price Family, owners and managers
of Sunterra in Calgary, have built their business around growing and
marketing food products of unmatched quality. They sell Sunterra
Farms’ fresh meat, freshly shipped seafood and produce and baked foods,
along with a unique assortment of specialty and mainstream groceries.
We will tour their Signal Hill location with a special emphasis on
their prepared meals handcrafted by in-store chefs daily for take-home
and immediate consumption.
Join us for all or any part of our convention.
Each component is priced separately.
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Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Saturday |
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Feb. 12, 2007 |
Feb. 13, 2007 |
Feb. 14, 2007 |
Feb. 15, 2007 |
Feb. 16, 2007 |
Feb. 17, 2007 |
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Bus Tour |
All-Day Workshops |
Conference Sessions | |||
62 White Loaf Road
Southampton, MA 01073