NAFDMA's Annual Recognition Awards
NAFDMA's Annual Recognition Awards
Each year, NAFDMA recognizes a few people for outstanding
accomplishments in the farm direct marketing industry. Peers make the
nominations. Final selections are made by past recipients who themselves were
nominated and chosen by the entire membership. Award winners can use this honor
to gain local visibility and media attention for their farm or service. Each
year the process motivates members to be their best, not because they need to
win the award, just because they’re proud to be in the game.
As a member of NAFDMA, you are eligible
to nominate other members for any of the association's recognition
awards. You are also eligible to be nominated.
NAFDMA's member recognition awards are designed to focus attention on
the high standards upon which the vast majority of our membership
pursue on their farms, businesses and careers. NAFDMA members do in
fact truly represent the premier farm direct marketing enthusiasts
around the world. Winning an award among this company is truly an
outstanding accomplishment.
Interestingly, nearly every winner of a NAFDMA award finds themselves
humbled in the company of their peers, any one of whom might just as
likely have been the winner. But for those who do win, NAFDMA creates
and distributes a press release in their local market community. No
doubt, this is good for business.
“Being recognized from among so many outstanding
farms from all of North America is really an honor. We have always let our
customers be the barometer for how we are doing. To be selected by our peers
for this award is humbling.”
--Wayne Bishop, Bishop’s Pumpkin Farm, Wheatland, Calif. Bishop’s Pumpkin Farm
was named 2004 Outstanding Farm Market of the Year. Wayne and his wife, Ann,
own the farm together with Wayne’s parents, Bill and Sandy Bishop.
Click here to see a list of past award winners
NAFDMA awards include:
Farm Direct Marketer of the Year Award
Criteria:
Nominee must be a current NAFDMA member
1. Farm description. Describe the farm direct marketing and/or
agritourism operation, explain its uniqueness and identify what sets
them apart from competition or what helps them be competitive.
2. Nominee must demonstrate outstanding merchandising principals:
a) Displays
b) Farm ambiance/cohesive theme
c) Other
3. Nominee must demonstrate creative and successful marketing ideas:
a) Press releases
b) Print materials
c) Other promotional efforts
4. Nominee must demonstrate the success of their operation (size of
operation not a factor), including (answer some or all of the
following):
a) Average sales per customer
b) Percentage growth in annual income
c) Number of customers and percentage growth of customers per year
d) Other means that the farm family uses to define their success
5. Nominee must demonstrate the NAFDMA spirit of sharing:
a) Presentations at conferences
b) Member networking
c) How NAFDMA has affected their business
d) The Top 3 ideas they have gleaned as a result of their NAFDMA membership
e) Other
Farmers' Market Manager of the Year Award
Criteria:
Nominee must be a current NAFDMA member.
1. Farmers’ market description. Describe the farmers’ market, explain its uniqueness and identify why it should be a model for others across the continent.
2. Nominee must demonstrate outstanding merchandising principals of their vendors:
a) Displays
b) Farm ambiance/cohesive theme
c) Other
3. Nominee must demonstrate creative and successful marketing ideas implemented by the manager (the nominee):
a) Press releases
b) Print materials
c) Other promotional efforts
4. Nominee must demonstrate the success of their farmers’ market(s), including:
a) Average sales per customer
b) Percentage growth in annual income
c) Number of customers and percentage growth of customers per year
d) Other means that the farmers’ market uses to define its success
5. Nominee must demonstrate the NAFDMA spirit of sharing:
a) Presentations at conferences
b) Member networking
c) How NAFDMA has affected their business
d) The Top 3 ideas they have gleaned as a result of their NAFDMA membership
e) Other
Outstanding Leadership Award
Criteria:
1. Must be a current member of NAFDMA.
2. Involvement in direct marketing.
3. Ability to include different commodity groups in association.
4. Other organizational involvement.
5. Willingness to volunteer.
6. Outstanding achievements.
Hall of Fame Award
The
recipient of this award is selected by the board of directors. Nominee
must be or have been a NAFDMA member. Award can be presented
posthumously.
Nomination will be done by the entire NAFDMA board using the following criteria:
1. Nominee must have been a NAFDMA members for at least 5 years.
2. Nominee has shown a great appreciation for NAFDMA and its efforts
3. Nominee must have participated in NAFDMA events i.e. tours, conference, speaking/moderating and promotions
4. Nominee must have direct involvement in farm marketing
For more information on our Members' Choice Contests, please visit our Contests page.
