Kerry Engel

Kerry Engel Canada West

I work with the farm direct marketing industry through research, education, communications, advocacy and consultation. I spearhead our education program, Explore Direct, which offers workshops; tours and conferences on farm direct marketing. I am publisher of Alberta Agri-preneur, a quarterly newsletter for farm direct and ag-tourism entrepreneurs. I consult with farm direct marketers and industry associations, including our newly formed Alberta Farm Fresh Producers Association. As lead of the Farm Direct Marketing Initiative, I am responsible for strategic planning, funding and farm direct marketing program development. I can contribute to the NAFDMA organization project management, event planning, marketing, communication, educational design, media, team building and leadership skills as well as creativity and energy.  I can also tap into the skills and energies of my Alberta farm direct marketing team. I will use this opportunity to strengthen the farm direct industry in Alberta by establishing a link between NAFDMA and our provincial farm fresh organization, building the membership in western Canada and communicating farm direct marketing industry issues, NAFDMA services and resources. I see NAFDMA as the foremost industry association for the farm direct marketing industry. I take every opportunity to promote NAFDMA to our clients.  Its role, benefits and resources and industry trends are regularly featured in Alberta Agri-Prenuer articles and Explore Direct programs. On a personal note I grew up on a mixed grain/beef farm in Alberta. I now live about an hour north of Edmonton in the small community of Westlock with my husband, Glenn, and daughters, Aksana, 8, and Tatiana, 5.

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