Randii MacNear

Randii MacNear Southwest

Originally a New Yorker, I moved to California in 1975. I graduated from Antioch College in Yellow Springs, Ohio in 1975 with a B.A. in Art. I became manager in 1978 of a young (4 years old) Davis Farmers Market and returned to the position in 1984, after having two children. I have functioned as the Market Manager for a total of nineteen years. During the last twenty five years, the twice weekly year round Davis Farmers Market has expanded to become one of the largest certified farmers market in California and one with a national reputation, being featured in Sunset magazine, Country America magazine and in several published cookbooks. In the Davis community I served as President of the Davis Chamber of Commerce in 1989 and participate on several Davis Downtown Business Association committees. In the farmers market industry, I have served in the following capacities: statewide coordinator of the Certified Farmers Market component of the California Department of Health Services Children's 5-A-Day Campaign; statewide coordinator and co-founder of the industry organization, the California Federation of Certified Farmers' Markets; member of the statewide Uc Daivs Small Farm Center Advisory Group; member of the UC Davis Sarep Grants Program Technical Advisory Committee; invited member of the USDA National Forum on Farmers Markets and WIC Roundtable Task Force; conference committee member for several National Direct Marketing Conferences and California Farm Conferences and the International Public Market Conference; featured speaker at over 10 farm conferences in California, nationwide, and internationally. Consultation work in the industry have included: farmers market projects in Japan and Hawaii including trips to both those areas, the New Mexico Permanent Public Market site; the USDA funded Small Farm Center project on Professional Management of Farmers Markets (including writing a chapter for that project). I was also the project director and facilitator for the USDA grant funded California State Certified Farmers Market Website project. I am currently a Board member of the North American Farm Direct Marketing Association. I have lived in Davis since 1975. I have two children, ages 18 and 16. My hobbies are dancing, walking and health.

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