Farm Market of the Year
Criteria (Must be a current NAFDMA member; size of operation not a factor)
1. Nominee must demonstrate the success of their operation as a result of farm direct marketing based on percentages of customer count-growth per year, average sale per customer, and growth in annual income.
2. Nominee must show a willingness to share business-related ideas and information based on presentations at conferences, member networking, and newsworthy articles.

The Bishop Family accepts the 2005 Farm Market of the Year award from Past President Richard Tanner

3. Nominee's merchandising principals must include, but need not be limited to: displays, advertising/on site promotion, and should possess a unique ambiance.
4. Nominee must demonstrate creative and successful marketing ideas.
5. Nominees identify and show what sets them apart from competition or what helps them meet their competition.
6. They must also show Involvement with NAFDMA and other farm related organizations, for example, which tours/meetings, how many years, and tours attended.

Farmers' Market Manager of the Year
Criteria (Nominee must be a current NAFDMA member; size of market not a factor)
1. Nominee must demonstrate the ability to connect with the community and build partnerships that sustain and educate consumers and leaders about agriculture and farmers markets by continuing to educate and train other managers and farmers market sellers, being an effective teacher, constantly encouraging staff, vendors, community and their leaders, and contributing efforts to help build the farmers market industry regionally, statewide and internationally.

Gail Hayden accepts the 2005 Farmers' Market Manager of the Year Awards from Executive Director Charlie Touchette

    2. Nominee must act as an advocate and risktaker by being a         dedicated professional who believes in their work, performing     their job with a sense of appreciation for the values of farming         and the community, striving to think outside the box, and             envisioning what can be done and then the imagination, energy     and intellect to put that vision into successful activities.
    3. Nominee must strive to further themselves and act as an             advocate for development in individuals in the industry by            encouraging involvement in educational programs, seminars,        lectures and tours.
    4. Nominee must demonstrate their conviction that the smallest     is as important as the largest as in growers, vendors, and customers.
5. Nominee must demonstrate the ability of being part of the solution and not part of the problem by being critical in thinking, but constructive in their approach.

Outstanding Leadership
Criteria (Nominee must be a current NAFDMA member)
1. Nominee must have direct involvement in farm marketing and can include the following: Extension/Government employees, Marketers or Farmers, Farm Industry (Producers, Packers, Product Vendors), and Publishers.

2005 Leader of the Year Award winner Jane Eckert

2. Nominee must reach out to include different groups of their own interest and provide leadership such as Chamber of Commerce and/or Boards of Directors.
3. Nominee must demonstrate other involvement with NAFDMA or local agricultural direct marketing associations.
4. Nominee must have a willingness to volunteer their time to further farm marketing aims
5. Nominee must demonstrate outstanding achievements in the farm marketing field, for example, awards or recognitions from their organizations.