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Speakers I - Q
Sage Kawecki, Texas Hill Country River Region
Eileen Kotowich
Eileen Kotowich works with the Alberta Approved Farmers’ Market Program
run by Alberta Agriculture, Food and Rural Development in Alberta,
Canada. Since 1999, she worked on special projects for the
provincial Farm Direct Marketing and Ag Tourism Initiatives.
Prior to joining the provincial government, Eileen worked for a large
grain handling and crop input cooperative in Alberta. Eileen grew
up on a grain farm in southern Saskatchewan.
www.sunnygirl.ca
Velma Lakins, USDA/AMS
Joe Lizer, Virginia Farm
Market
Jim Lorraine, RiverBreeze Farm Market & Mega Maze
RiverBreeze Farm has been in the Lorraine family for over 200 years
and has been primarily a beef farm during this time. Market lows for
beef in the mid 1990s pushed RiverBreeze Farm into a 'use it or lose
it' position which led to an aggressive diversification strategy in
order to keep the family farm. Having evolved into an 800 acre mixed
farming operation, RiverBreeze Farm now consists of strawberries,
blueberries, sweet corn, pumpkins, RiverBreeze Farm Market open year
round featuring their own naturally grown beef, produce, scratch bakery
as well as a 400-head beef finishing feedlot. In addition to that,
RiverBreeze Farm is now in its fourth year of agri-tourism featuring a
corn maze, school tours and corporate BBQ's. RiverBreeze Farm conducts
over 150 media interviews/year and has won many awards including
Tourism Attraction of the Year Award 2004.
RiverBreeze Farm, Market and Mega Maze is currently owned
by Jim & Tricia Lorraine who were one of Canada's Outstanding Young
Farmers 2002 along with their children Nicholas(7), Eryn(4) and
Gillian(2).
www.riverbreeze.info
Barbara Lovitt, Iowa Dept of Agriculture & Land Stewardship
Barbara Lovitt is the Marketing Specialist in the Iowa Department
of Agriculture and Land Stewardship, Bureau of Horticulture and Farmers' Markets. Under her guidance and
developmental assistance to organizers and managers of farmers' markets throughout the state, Iowa has
experienced and sustained a tremendous growth in the number and success of direct marketing venues. As a former
manager of the Downtown Des Moines Farmers' Market (Des Moines 1985-1991), Barbara created the
footprint for this highly successful market, which is the largest in the state
and used as a model for other communities. As a former vendor, she has
experienced market dynamics from both sides of the manager/vendor equation.
Barbara was instrumental in establishing the Iowa Farmers' Market
Association (IFMA, est. 2001), implementing and coordinating the 2004 economic impact study undertaken by IFMA
and continues to work closely with that organization in their efforts to educate and promote farmers'
markets.
www.agriculture.state.ia.us Ed Mahoney, Michigan State University
www.farmmarketresearch.com
Patricia Mancha, USDA
Food & Nutrition
www.fsis.usda.gov
Richard McCarthy, Economics Institute - Loyola University
Richard McCarthy is co-founder and executive director of
marketumbrella.org at Loyola University New Orleans. Pledged to
initiate and promote the ecology of local economies, it manages a
roster of public markets, animates public space, mentors others, and
models best practices in the field of community-based economic
development. Its flagship Crescent City Farmers Market operates
year-round, four days per week, and has a combined economic impact of
more than $6 million. He is a member of the Farmers' Market Coalition's
council. He regularly provides technical assistance to communities near
and far. In 2002, he led a team of civil society activists to attend
the UN World Summit On Sustainable Development.
www.CresentCityFarmersMarket.org
Stan Meador, X Bar Ranch
Stan Meador is the founder and general manager of the recreational
division on his family's five-generation X Bar Ranch near Eldorado,
Texas. He has a degree in public relations
and marketing from Texas Tech University with an emphasis on
international marketing. Stan's involvement in
numerous associations and boards includes the Texas Travel Industry
Association, the Texas Mountain Bike Racer's
Association, Images for Conservation Fund, the Texas Forts Trail,
Texas Agriculture Lifetime Leadership (TALL), & the Southwest Texas
Tourism Partnership, among others. Stan is frequently invited to speak
to
groups on topics related to nature and rural tourism and ranch
diversification through sustainable means. He is
also a consultant with AdventGX, a tourism development consulting company. www.XBarRanch.com
Bill Michaels, Fly Creek Cider Mill & Orchard, Inc.
Bill received his BS from the Rochester Institue of Technology in 1989
specializing in hospitality and tourism management. Returning to his
home community of Cooperstown and Fly Creek, N.Y., Bill became General
Manager of a small full-service inn. Deciding the foodservice side of
the operation was not his forte, he bought into a half partnership of a
motel property on Otsego Lake. After 6 years of being the managing
owner of the motel and helping out at the family cider mill whenever
possible, Bill came to a crossroad. With his parents more than ready
for retirement, Bill, now knowing that he could not run both the motel
and the Mill, made the decision together with his wife, Brenda, to
purchase the Mill and was released from all ownership responsibilities
at the motel.
Bill and Brenda took over the Mill in 1999, making Bill
responsible for operations and finance and Brenda for purchasing,
marketing design and human resources.
The Fly Creek Cider Mill is a turn-of-the-century water-powered
mill operation including gourmet foods, country gifts and a Snack Barn
and Bakery. Bill and Brenda have tripled sales due to an extended
summer and late fall season and a more aggressive marketing plan.
Expanding summer inventory, introducing special events and diversifying
the menu have also contributed to a rapid sales growth.
In 2003, the Mill brought home a Silver Ribbon at a National Cider
Tasting held in Charlotte, N.C. Bill and Brenda were awarded their
County Chamber's Small Business of the Year Award for 2000 and in 2001
awarded the New York State's Agri-tourism Business of the Year Award.
In 2001, the North American Farmers' Direct Marketing Association named
them "Newcomers of the Year" and in 2005, "Best Brochure." The
Rochester Institute of Technology awarded Bill the "Entrepreneur of the
Year" in 2002.
Bill and Brenda reside on Otsego Lake with their daughter, Sadie, and son, Henry.
www.flycreekcidermill.com
Miles Phillips, TAMU Dept. of Recreation, Parks & Tourism
Mr.
Phillips is a member of the Recreation, Park and Tourism Sciences
Department. He holds a Masters Degree in Parks & Recreation
Management from West Virginia University and a BS Degree in Engineering
with a minor in Marketing from the University of Illinois. He has
conducted ecotourism work in Ecuador, Peru, Mexico, West Virginia, and
South Carolina, and Texas.
Mr Phillips regularly conducts presentations, workshops
and individual consultations and training programs with firms &
communities and those interested in developing nature tourism
operations. Currently he is involved with ranchers, private
landowners/tour operators and rural agricultural community development
through nature tourism. He supports county extension agents with Nature
Tourism assistance across Texas.
Mr Phillips has worked as a Interpretive Tour Guide and is
an NAI certified Interpretive Guide Trainer. In addition to serving on
the board of various non-profit organizations he is a member of the
Texas Travel Industry Association's Nature Tourism Council and the
Texas State Agency Tourism Council, and the National Extension Tourism
Design Team.
Currently he is working on a variety of Wildlife
Photography programs including youth digital photo programs and a
publication on design, installation and rental of photography blinds as
a conservation enterprise program for private landowners &
organizations.
Past experience includes working as Coastal Recreation
& Tourism Specialist for Sea Grant Extension in South Carolina,
Environmental Education Project Leader for Fundacion Natura in Ecuador,
leading wilderness canoe trips in northern Minnesota, designing web
pages for various ecotourism and outdoor recreation organizations,
designing and conducting surveys to evaluate trail systems and user
perceptions of quality. Researching and analyzing data on forest
dependent communities to examine the relationship of benefits derived
from the wood products industry, tourism and sustenance harvest of wild
products. Environmental consulting as an Environmental Engineer with
Conestoga-Rovers & Assoc. working on projects ranging from local
site assessments to multi-year, multi-million dollar remediation
projects.
He is married with two young sons ages 3 and 1 and is
proud to tell you about the time while tent camping the family
was awakened by a Great Horned Owl calling from just above the tent,
and his 18 month old son knew enough about birds to wake up and say
“Owl!?” before falling back to sleep.
http://naturetourism.tamu.edu
Leonard Pickel, Haunted Attraction Magazine
Owner of D.O.A. Design, a consulting firm for the Haunted Attraction
Industry, and editor of Haunted Attraction Magazine, Leonard Pickel
built his first haunted house as a dormitory fundraiser in his
sophomore year at Texas A & M Univer¬sity in 1976. Volunteering for
the Dallas March of Dimes Haunted House in 1982, he chaired the event
from 1983-1986; in charge of design and construction. During this time,
Leonard developed the "Pickel Theory of Haunted Houses," a high
startle, low gore, high throughput, low theatrics approach to dark
amusements. Innovative at the time, the non-offensive style of the
“Pickel Theory” are outlined in three room design idea booklets,
written by Pickel for commercial haunted house designers. His creative
accomplishments include design and sales of the industry’s first
turn-key Haunted House ‘kits,’ and the first adaptation of the “Field
Theory” (triangular grid system) in a Haunted Attraction. Pickel has
designed over 70 original and creative Haunted Attractions in his
career including Madison Square Garden, Universal Studios Florida, Six
Flags Great America, Six Flags Over Georgia, Six Flags AstroWorld,
Kentucky Kingdom and SCREAMS Terror Park. Leonard’s company
Hauntrepreneurs International has also designed Haunted Attractions in
foreign countries including Puerto Rico, Canada and India.
www.hauntedattraction.com
Speakers A - H
Speakers I - Q
Speakers R - Z
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