Presenter: Gail Hayden, Director of the California Farmers’ Market Association

Learn fruitful strategies to improve and enhance direct marketing sales emphasizing effective stall merchandising, product selection, product merchandising, pricing, signage that sells, and salesmanship that sell the whole truckload. The workshop will focus on creating and maintaining a solid customer base and will conclude with secrets and tips on generating increased sales from the most successful farmers from California Farmers' Markets Association.

This workshop will end at 2:45 p.m. to allow participants time to move to the Farmers' Market Coalition Annual Meeting, which begins at 3 p.m. For more details about the annual meeting and the reception that follows, click here.
 

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