2008 North American Farmers'

Direct Marketing Convention

FOR IMMEDIATE RELEASE
For more information: Charlie Touchette, NAFDMA, 413/529-0386

Note: Digital images of the conference logo are available in 2-color or black and white versions. Please call 413/529-0386 to request a logo or photos.

Michigan orchard booklet named Outstanding Specialty Literature     

A catalog produced by a Michigan apple orchard was named Outstanding Specialty Literature at the North American Farmers’ Direct Marketing Conference. The catalog was created by Westview Orchards and Cider Mill of Romeo, Mich.

The contest is held every year in conjunction with NAFDMA’s annual conference. This year the conference was held in Wisconsin Dells, Wis., in February 2008. The convention is an annual event held by the North American Farmers’ Direct Marketing Association (NAFDMA). NAFDMA members from throughout North American submitted their specialty literature to the annual Members’ Choice Contests. Entries included posters, catalogs, coloring books and bookmarks.

Westview Orchards is currently under the care of the fifth and sixth generations. The 188-acre farm dates back to 1813, when it began as a small garden and orchard. Through the years, the farm evolved. Dairy cattle, hogs and chickens were added, and the orchard continued to expand.

After the sudden death of a family member in 1981, the “three women of Westview” took over the farm. Katherine Roy and her two daughters, Abigail Roy-Jacobson and Katrina Roy Schumacher, continued improving the farm. Today, visitors can stock up on homegrown fruits and vegetables from the farm market, sample fresh apple cider, enjoy homemade confections in K's Kitchen Bakery, visit and pet the farm animals or feel like a kid again in the Kidz Korner. A 5-acre corn maze is available in the fall.

Westview Orchards opens for the season this spring. Visit www.westvieworchards.com for more information.

The North American Farmers' Direct Marketing Association is the leading farm direct marketing association in the world. It promotes and fosters the growth of farm direct marketing throughout North America. Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmers' markets, pick-your-own farms, consumer-supported agriculture, agritourism venues, and other ever-growing innovations in direct producer-to-consumer agricultural marketing methods. NAFDMA’s 2009 convention will be held in Georgia. Find out more about the organization at www.nafdma.com.