2008 North American Farmers'

Direct Marketing Convention

Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Feb. 15
Feb. 16
Feb. 17
Feb. 18
Feb. 19
Feb. 20
Join us for all or part of the convention!



Session Descriptions, Tracks 4-6

Track: School Tours

Great Self-Guided School Tours

 -  Wayne Bishop
Presentation will focus on logistics of School Tours at Bishop's. How do we sign them up, schedule them, and handle them once they arrive. We will talk about our scheduled but unguided fall tours and our guided spring Hamburger Farm tours.

 - Donnie Fulks
This presentation will focus primarily on the operational logistics Belvedere's fall field trips, the hows and whys of a typical group of kids visiting experience.

-  Jeff Manley
Creating field trip experiences attractive to long distance schools and developing a sense of ownership among tour guides.

Nuts & Bolts of Marketing School Tours -- Packaging, Promoting, Selling, Scheduling & Troubleshooting
 -  Mark & Kelly Cagle
Spring tours...Summer tours....Fall tours
How we make it go
How we reach the schools
How we schedule
What they get for their time and money.

 -  Monica Harbes
Anyone can start a farm school tour program. The hardest part is often just getting started, so start where you are and constantly improve. Our local school requested to go pumpkin picking and go on a hayride 10 years ago. Thus we entered into the brave newworld of school tours. Today we utilize two farms, 30 acres of pumpkin fields and 10 acres worth of corn mazes. This session will focus on the nuts and bolts of packaging and promoting and scheduling. From our own experiences we know that any farm operation large or small with the correct amount of planning can conduct school farm tours.

School Tours… It's the Education that Counts

 -  Anna Lyles
Power point and discussion on building a school tour program that keeps them coming back.


What Flew & What Flopped with School Tours

  Audience participation

Track: Farmers' Markets

100 Square Feet, 1,000 Different Ways

 

Anatomy of a Successful Seller

 - Kristin Krokowski
 

Sell, Sell, Sell!!  - John Silveira
Experience proven methods and examples to increase sales to new and existing customers.

 - Steve Smit 

Farmers' Market Manager of the Year


Anatomy of a Farmers' Market Customer 

    - Mark Olson

Who is your customer? Better yet, what types of customers does your market have and how can you make them your customer? We will explore the types of market customers, their needs and more importantly what they want to experience at the market and with you as a market vendor. What can you do for yourself and your market to meet those desires? Fill that role and you will have customers who talk about you and use and recommend your products.

 

What Flew & What Flopped

Audience participation 

 

Track:    Family & Youth

Issues of Being a Teen in a Family Business

 -  Dale IV, Brandt and Kaitlyn Davis
We will be discussing the simple jobs that we did for the business which lead to finding what we really like to do. As the business
grew and we became older each of us found our niche in the business. Over the years our business has adapted to changes in the
community, industry, and family members joining the business. These changes have allowed us to do more things and spend more
time in the areas that we enjoy working in.

 -  Joe & Scott Skelly

Our Farm in Pictures: A Show-and-Tell Session

An October Day at Liberty Ridge Farm -  Rebecca and Bradley Gifford How great it is, to be growing up on a farm! It's fun, interesting and everyday is different. The farm hosts an eight week fall festival. We'll take you there and show you "An October Day at Liberty Ridge Farm"

 -  Taylor Green
Being a kid on the family farm is a privilege. Each day there are new projects to complete. I will share some ways I help to make
each season a success.

 -  Jake Roba
I will be showing pictures of our farm in a power point presentation.

 -  Thomas Rose
I'll present Red Apple Farm thru pictures. I'll highlight who we are, what we do, and what are some of our best practices from a 5th generation perspective.


Team Building--What Flew and What Flopped

 -  Theresa Schuster
This session will kick off the youth track with quick "get-to-know" and thought provoking activities to enhance NAFDMA youth
introductions and provide the youth with easy and amusing crowd mixers to use back at the farm.


Youth Entrepreneurship

 -  Joanna, Susanna and Amanda Lyles
It's not all fun and games when your parents own a maze. Dinners are cold or often non-existent and everything is planned around
the schedule of the maze. We'll share our survival techniques and you can learn why the "M" word is not mentioned in December.

 -  Scott Skelly
The entrepreneurial spirit has created numerous rags to riches stories for Americans. But entrepreneurs do not need to have a huge
bank account or be a mid aged business person to be successful. Entrepreneurship is about taking an idea and marketing it into a
successful business. During this session, Scott will share his story about starting and owning one of the few corn maze companies
 in the world as a teenager and focus on what it takes to start, operate, and successfully run a business in a world where young
businesspeople are often not given the same respect as older counterparts.

 

 

 



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