2008 North American Farmers'

Direct Marketing Convention

TUESDAY, FEBRUARY 19
7:00 am - 8:00 am	Breakfast & Trade Show	TITLES and NAMES that are in color are clickable links to session descriptions and biographies! Go to Wednesday At-A-Glance Printable At-A-Glance.   ** All Sessions, Moderators and Speakers may change without notice. **
8:00 am - 9:15 am	Welcome & Keynote Speaker
9:30 am - 11:00 am	Concurrent Session 1
11:00 am - 1:00 pm	Lunch & Trade Show
1:00 pm - 2:30 pm	Concurrent Session 2
2:45 pm - 3:45 pm	NAFDMA Annual Meeting
4:00 pm - 5:30 pm	General Session 2
6:30 pm - 10:00 pm	Awards Banquet (ticket required)

	8 am - 9:15 am		9:30 am - 11 am		1 pm - 2:30 pm		2:45 pm - 3:45 pm		4 pm - 5:30 pm
Track Headings	Welcome & Keynote		Concurrent Session 1		Concurrent Session 2		NAFDMA Annual Meeting		The Best of the Best
Advanced Learning	Positively Outrageous Service T. Scott Gross		In Pursuit of Business Excellence, Part I Moderator: Sue Roba, PA Speaker: Lori Colborne, Edmonton, AB		In Pursuit of Business Excellence, Part II Moderator: Sue Roba, PA Speaker: Lori Colborne, Edmonton, AB		NAFDMA Annual Meeting   (Everyone is invited to attend.)		Farm Direct Marketer of the Year Moderator: Mark Saunders, ON Speakers: TBA
Technology			Taking the Next Step: Point of Sale Systems Moderator: Kerry Engel Speakers: Mark Simmons, Sun Prairie, WI; Kristin Seaquist, Sister Bay, WI		Cash Registers on the Farm: Overlooked and Underutilized Moderator: Mary Vollmer, NC Speakers: Elna Edgar, Innisfail, AB; Donna Coleman, Ronks, PA; Jan Vala, Gretna, NE
Retailing Principles that Sell			When Customers Talk Moderator: Anne Holcomb, AZ Speaker: T. Scott Gross, Kerrville, TX		Great Displays Sell Product! Moderator: Ellie Hollabaugh Vranich, PA   Speakers: Kristin Borzynski, Sturtevant, WI; Joy Grose, Speer, IL
School Tours			Building a Business Around School Tours Moderator: Chip Ellms, NY Speaker: Anna Lyles, Fairacres, NM		Nuts & Bolts of Marketing School Tours Moderator: Christy Leeds, OH Speakers: Monica Harbes, Mattituck, NY; Mark & Kelly Cagle, Canton, GA
Farmers' Markets			100 Square Feet, 100 Different Ways Moderator: Katie Bauer, CO Speaker: Carol Schroeder, Madison, WI		Anatomy of a Successful Seller Moderator: Randii MacNear, CA Speakers: Kristin Krokowski, Waukesha, WI; John Silveira, Concord, CA; Steve Smit, CA
Family & Youth			What Flew & What Flopped on Your Farm Facilitator: Kate Zdroik, WI Speaker: Theresa Schuster, Deerfield, WI, will lead team building exercise followed by audience participation in flew and flopped discussion		Issues of Being a Teen in a Family Business Facilitator: Jill Chou, WI Moderator: Aaron Rose, MA Speakers: Joe & Scott Skelly, Janesville, WI; Dale IV, Brandt and Kaitlyn Davis, Chester, NJ