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2008 North American Farmers' Direct Marketing Convention
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9. Retail Training: Demonstrations, Cross Marketing & Merchandising Speaker: Carol Schroeder, Madison, WI This workshop will feature retail training both at the Kalahari and at Orange Tree Imports, the downtown Madison retail store of Carol Schroeder. Orange Tree Imports is a specialty shop featuring an incredible combination of kitchenware, toys, cutlery, candy, gifts, specialty foods, cards, soaps, glassware and more. Each of the more than 30 staff members has a section of the store of which he/she is in charge. The store also features four front windows whose displays need constant updating. In addition, Carol runs a cooking school out of Orange Tree. Carol is the author of Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store. We'll have lots to learn!
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Copyright 2008 North American Farmers' Direct Marketing Association.
62 White Loaf Road Southampton, MA 01073 Phone: 413-529-0386
Fax: 413-529-9101 (new fax number)
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