Understanding the secrets of retail merchandising skills results in increased sales per square foot. With the busy season coming, it is important to get the basics right.
During this 60 minute webinar, John will cover the following topics to help you maximize sales in your farm market.
Understanding the Game Rules as they apply to your farm market.
Customer Flow - The aim is to get 100% of customers to see 100% of your product. Find out how you can achieve that.
Merchandise Placement - Where you place the product in the store affects how quickly it will sell. Optimum product placement is key.
Display building - Getting displays right can increase sales by 540%, but how do you achieve that?
Signage is your silent salesperson. The right sign can increase sales, while a bad sign can lose you sales. Discover the signage secret of success.
About the Presenter:
John Stanley has been a consultant and conference speaker to the farm market industry for over 40 years. With his wife Linda, he is co-owner of Chestnut Brae, an award winning sweet chestnut agri-tourism business in the South West of Australia.
John travels the world several times a year and is therefore fully aware of trends as they are forming. He has the knack of being able to interpret those trends and ideas to suit the local culture, and make them relevant and easy for his audiences to implement the concepts.
John is the author of several books including “Food Tourism A Practical Guide to Marketing” and “Just About Everything You Need to Know About Retailing”.
John has worked independently with several NAFDMA members in the past and is a regular visitor to the USA and Canada.