The phone call that everyone needs.

At NAFDMA, safety isn’t a seasonal checkbox — it’s a year-round commitment. But this December, we’re turning the spotlight squarely on Risk Reduction , reinforcing our ongoing work to help agritourism operators protect their farms, their guests, and their future. As many of you know, NAFDMA continues to move forward with a long-term focus on risk reduction through education, awareness, and practical, farm-ready tools. From workshops and expert guidance to peer-to-peer learning and legal insight, our goal is simple: to help operators feel more confident, prepared, and supported when it comes to managing risk. December is our opportunity to elevate that conversation — and we invite the entire agritourism community to engage with it. Why Risk Reduction Matters — Now More Than Ever Welcoming guests onto your farm is both a privilege and a responsibility. As agritourism continues to grow, so does the need for clear safety practices, proactive planning, and a deeper understanding of liability and risk exposure. Risk reduction isn’t about fear — it’s about prevention over panic, clarity over confusion, and confidence over uncertainty . When farms take steps to reduce risk, they don’t just protect themselves legally — they create safer, more welcoming experiences for every guest who walks through their gates. That’s why this month’s focus isn’t theoretical. It’s practical, farm-ready, and designed to meet you where you are. Your Questions. Expert Context. Real-World Answers. One of the key initiatives we’re exploring this December is creating space for your real, everyday risk-reduction questions. Throughout the month, NAFDMA will be inviting members to submit legal and risk-related questions — the kind you’ve probably asked yourself or discussed behind the scenes: “Is this signage enough?” “How do I handle public vs. non-public areas?” “What happens if…?” Our plan is to collect, curate, and group these questions, then work with trusted legal experts to provide helpful context and insight. Those responses will be shared in the future as a practical, community-driven resource grounded in real farm scenarios. This approach allows us to: Address common concerns many farms share Reduce confusion around risk and liability Provide clarity without judgment Learn together as an industry Your questions help shape the conversation — and ultimately help fellow operators navigate similar challenges. Send your questions to suzi@nafdma.com . Free Risk Reduction Gifts — Built for Real Farms Education is powerful, but tools you can use right away are even better. As part of Risk Reduction Month, NAFDMA has created two free, downloadable resources designed to help farms take immediate, meaningful action — and we’re just getting started. Additional free Risk Reduction gifts will be rolling out throughout December, so be sure to keep an eye on your inbox and NAFDMA channels. Farm Risk Reduction Gifts So Far: First Aid Kit Checklist Public Access Basic Question List Moving Forward — Together Risk reduction isn’t about doing everything perfectly. It’s about staying proactive, asking good questions, and using the resources available to you. This December, we invite you to: Engage with Risk Reduction Month Submit your questions Download and use the free tools Start conversations with your team Take one step — then another — toward a safer operation Stay proactive. Stay protected. Stay welcoming. We’re grateful to walk this path with you — and we look forward to continuing the conversation in the months ahead.