Tuning-In to Growth: The NAFDMA Digging Deeper In Agritourism Podcast!

Angie Day •  August  4, 2025

MEMBERS ONLY PODCAST

DIGGING DEEPER IN AGRITOURISM


Why a Podcast?

At NAFDMA, our mission has always been to advance the industry by embracing the power of shared knowledge and experience.   For more than three decades we have done that through farm tours, conventions, and round-tables. The Digging Deeper in Agritourism Podcast extends that same spirit to earbuds everywhere, turning drive-time, greenhouse chores, or an evening walk into continuing education.


What You’ll Hear

  • Operator-to-Operator Conversations – Each episode pairs host Scott & Laura Skelly with a member farm that’s solved a real-world problem: taming October parking lots, pricing U-pick berries, or building a fall-lights walk-through that pays for itself by week two, and many more topics!
  • Marketing in Motion – From TikTok tractors to geo-fenced corn-maze ads, the show surfaces low-cost tactics tested on working farms.


Listen in as these informative conversations take you behind the scenes of NAFDMA farms to learn from their wealth of knowledge. Digging deeper into who they are, their unique activities and specializations, and the aspects of their operations in which they specifically excel.


How to Listen to Digging Deeper in Agritourism Podcast

Go to NAFDMA.com

Click on Member Connection

Login

Click on Podcast

Start listening today for growth!


Join the Conversation

What topics keep you up at night: field-trip pricing, sunflower-field photography, mobile-ordering apps?  Email podcast@nafdma.com and tell us. Your question may shape our next episode. In the meantime, subscribe, leave a review, and—most importantly—share an episode with a fellow farm who could use a boost. The more voices we bring to the table, the stronger agritourism grows. Happy listening, and we’ll see you (or hear you!) down the farm lane.

RECENT ARTICLES

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When a family farm in rural New York sent a cold email to Ford, they never expected to hear back. What started as a hopeful note to a generic inbox evolved into one of the biggest collaborations in Long Acre Farms’ history—an iconic sponsorship that brought “Fast Never Fades: 60 Years of Mustang” roaring to life in their 2025 Amazing Maze.
By angie August 19, 2025
When guests rave about your… bathrooms, you know you’re onto something. At Stuckey Farm, what started as one dad’s firm “no” to porta-potties has grown into Agritourism Solutions—a build shop that designs and customizes luxury bathroom trailers purpose-built for farms. We caught up with Jordan Pierce to talk origin story, design choices, build timelines, guest reactions, and what’s next. “My dad said, ‘Build me a bathroom trailer—and make it nice enough that guests leave surprised they just had a great bathroom experience… on a farm.’” — Jordan Pierce Origin Story & Inspiration What inspired you to build bathroom trailers on the farm? Like many farms, we felt stuck with porta-potties—and my dad hated them. One day he came to me and said, “Build me a bathroom trailer and make it nice so guests are pleasantly surprised they had a good bathroom experience at a farm.” That was the spark. Any unusual inspirations that shaped the concept? Our family has some background in remodeling and house flipping, so we asked, what would a bathroom feel like if it were in your home? That residential mindset drives our choices. Design & Functionality Walk us through the designs. We currently offer three base layouts for 32' trailers and two for 18' , and then we customize from there. Recently we built a trailer with 8 women’s stalls and 2 men’s stalls plus a removable wall so it can convert to women-only in the future. Beyond layout, clients chose flooring, light fixtures, vanities, sink styles, and colors —down to the details. These are truly built to order. Standard features you won’t compromise on? All trailers are fully insulated with luxury vinyl plank flooring , and we spec extended tongues (so if someone jackknifes the trailer, they won’t slam into the fresh corner you just paid for). We only use high-quality materials. These are luxury bathroom trailers —we want buyers to feel a touch of the same luxury their guests will feel. How do you decide on finishes—lighting, sinks, stalls? We sit down with each farm and pick everything together so the trailer matches their brand. Exterior colors can be customized too—and if nothing fits, we can vinyl wrap the trailer. These are basically made to exact order for other farms. Building & Logistics What does the build process look like—from concept to completion? Once the deposit lands, it’s about 9 weeks for the shell and 3 weeks for our interior build-out . Any challenges—weather, budget, permitting, technical issues? Our workshop fits two 32-footers side-by-side , so weather’s not a problem. Permitting hasn’t been an issue because the units are portable . How long did the very first build take—and how about now? Our first farm trailer took about 5 weeks to finish out. Now that we’ve got our rhythm, it’s about 3 weeks to complete interiors once the shell arrives. Function & Farm Fit How do the trailers change the flow at events? Porta-potties can feel like a “negative” guests tolerate. With our trailers, people come out smiling —and talking about how nice the bathroom was. Five years ago I wouldn’t have believed I’d hear guests discussing bathrooms at Stuckey Farm… yet here we are. Permanent or mobile? Best case, you tie into an existing septic field . But there are options: we can pump into fertilizer tanks that your septic service empties, and we can build onboard tanks when needed. Capacity & maintenance? An optimized 32' trailer with 8 women’s stalls, 3 urinals, and 1 men’s stall can comfortably move ~6,500 people in a weekend with little to no wait. Maintenance is surprisingly light— sweep occasionally, restock TP . Because the space feels upscale, guests tend to keep it clean . We also include toiletry containers to cut down on clogs. Guest Experience & Reactions What are you hearing from guests and staff? Our staff bathrooms are permanent… and staff still choose the trailer . Guests tell friends in line they have to “go in there and try it.” Any surprises? We overbuild and oversize the plumbing , and maintenance has stayed much lower than expected . Design Philosophy & Vision What principles guide your design? Luxury. A luxury buying experience for the farm and a luxury using experience for the guest. We want to help farms elevate the standard and finally say goodbye to the—pardon me— “green plastic poop saunas.” How do you want guests to feel inside? As close to home as possible. Going to the bathroom away from home is vulnerable; we design to reduce that discomfort. Does this align with your broader brand? Yes—my dad and I built out a larger offering called Agritourism Solutions to provide practical, guest-experience-forward solutions for farms. We want to help farms elevate their guest experience and set a new standard for bathrooms on farms. Special Features & Storie s Any special touches to highlight? Lots. Every door and divider are hand-built , and most elements are custom. The craftsmanship is a point of pride. Memorable build moments? We run a tight ship in the shop—fun happens out on the farm. Check our Facebook for the lighter side. Future Plans & Reflections What’s next on the product roadmap? We’re designing three modular trailers : Baby-changing / nursing-mom trailer Mobile office Bride or groom getting-ready suite What did you learn that you’ll carry forward? Every trailer sparks new ideas. I wish I could turn my brain off, but I'm always coming up with better ways to do things and new features to add. What’s next for Stuckey Farm itself? We’ll refine existing offerings and keep improving. Practical Advice for Other Farms Advice for farms considering something similar? Even if you’re staying with porta-potties, mitigate the experience —dress them up, increase cleaning on busy weekends. But if you get a bathroom trailer , there’s no going back —your guests will thank you. Anything you wish you’d known earlier? Rental demand. Off-season rentals can generate real revenue. I talked with a farm that rented a bathroom trailer for two months for $30,000 . 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