Tuning-In to Growth: The NAFDMA Digging Deeper In Agritourism Podcast!
Johnny Lyle • November 24, 2025
MEMBERS ONLY PODCAST
DIGGING DEEPER IN AGRITOURISM
Why a Podcast?
At NAFDMA, our mission has always been to advance the industry by embracing the power of shared knowledge and experience. For more than three decades we have done that through farm tours, conventions, and round-tables. The Digging Deeper in Agritourism Podcast extends that same spirit to earbuds everywhere, turning drive-time, greenhouse chores, or an evening walk into continuing education.
What You’ll Hear
- Operator-to-Operator Conversations – Each episode pairs host Scott & Laura Skelly with a member farm that’s solved a real-world problem: taming October parking lots, pricing U-pick berries, or building a fall-lights walk-through that pays for itself by week two, and many more topics!
- Marketing in Motion – From TikTok tractors to geo-fenced corn-maze ads, the show surfaces low-cost tactics tested on working farms.
Listen in as these informative conversations take you behind the scenes of NAFDMA farms to learn from their wealth of knowledge. Digging deeper into who they are, their unique activities and specializations, and the aspects of their operations in which they specifically excel.
How to Listen to Digging Deeper in Agritourism Podcast
Go to NAFDMA.com
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Start listening today for growth!
Join the Conversation
What topics keep you up at night: field-trip pricing, sunflower-field photography, mobile-ordering apps? Email
podcast@nafdma.com and tell us. Your question may shape our next episode. In the meantime, subscribe, leave a review, and—most importantly—share an episode with a fellow farm who could use a boost. The more voices we bring to the table, the stronger agritourism grows. Happy listening, and we’ll see you (or hear you!) down the farm lane.
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Guest author this week - Johnny Lyle from Cap.co . They are based out of the UK and now doing work in the US and Canada. Read more into his insights about scarcity and authenticity.
Every farm festival has hayrides, food, and animals to pet. But the events that families remember—and return to year after year—always offer something unique. One of the simplest ways to add that unforgettable “WOW” factor is with the Giant Bubble Festival Experience from South Beach Bubbles. Pro Tip #1: Create a Signature Photo Moment Families love to capture and share their experiences. With the WOWmazing® Tri-String Wand, the same two-handle design used in every Guinness World Record bubble for the last 30 years, you can create bubbles taller than kids and wider than tractors. Paired with the WOWmazing® Giant Bubble Powder Jug, you will have enough solution to keep bubbles flying for hours, ensuring your festival is shared all over social media. Pro Tip #2: Draw and Hold Crowds Giant bubbles are natural magnets. A single WOWmazing® Powder Jug makes up to 148 gallons of bubble solution, enough to fuel a full day of non stop excitement and steady foot traffic. Pro Tip #3: Build Memories that Bring Them Back When kids go home talking about bubbles bigger than themselves, parents take note. By delivering that magical moment, your farm festival stands out—and becomes a tradition families look forward to every year. Order your Giant Bubble Festival Experience essentials today in the South Beach Bubbles Catalog .
When you gather a room full of farmers, dreamers, and doers, something special happens. Ideas flow like craft beer, laughter fills the air, and you can feel the heartbeat of rural America getting just a little stronger. That’s exactly what unfolded October 27–29 in North Platte, Nebraska, at the 2025 Agritourism & Adventure Travel Workshop (A&ATW) — three days of inspiration, collaboration, and authentic Nebraska hospitality, proudly supported by NAFDMA Agritourism Association . A Warm Welcome and a Toast to Local Flavor The workshop kicked off at Pals Brewing Company , where wood-fired pizza met locally crafted brews and genuine conversation. Attendees were welcomed by community leaders, including Lisa Burke from Visit North Platte and David Fudge of the Nebraska Tourism Commission, before diving into Fudge’s keynote on “Creating a Festival in Celebration of Nebraska.” It set the tone for what this gathering is all about — turning local pride into experiences that invite the world into the farm. With sponsors like NAFDMA , Nebraska Land Bank, and Prairie Friends & Flowers, it was a true team effort in showcasing how agritourism thrives when collaboration takes center stage. Stories That Spark Ideas Tuesday brought a lineup of sessions that blended passion with practicality. From Travis Byers’ “Turning Your Passion into Profit” to Stephanie Anderson’s story behind Our Lavender Co. , every speaker shared a simple truth: success in agritourism grows from a mix of creativity, grit, and heart. Breakout sessions like “Pedaling Potters Pasture” and the Gravel Biking Nebraska Panel showed how adventure travel and outdoor recreation can complement traditional farm experiences. Attendees didn’t just listen — they swapped stories, shared lessons learned, and left with notebooks full of fresh ideas. Field to Field Learning Site visits took participants across the heart of western Nebraska — from Buffalo Bill Ranch to Dusty Trails LLC , Homestead Pumpkin Patch , and Feather River Vineyards — where they explored the art of creating memorable experiences, from family-friendly pumpkin patches to wine tastings under the stars. Dinner among the vines, followed by an astronomy program reminded everyone that agritourism isn’t just about what visitors see — it’s about what they feel. Bloom Where You’re Planted The final day’s stops at Dahlia Valley Ranch Flower Farm and The Milk House wrapped things up with color, creativity, and community. Between the scent of fresh flowers and the taste of Nebraska-made cheese paired with local wine, participants were reminded that agritourism is as much about connection as it is about commerce. Why It Matters Workshops like this one strengthen more than business plans — they strengthen bonds. Whether you’re brainstorming new attractions, navigating challenges, or celebrating wins, being surrounded by people who “get it” can make all the difference. As one attendee put it while boarding the bus home, “It’s not just about learning new things — it’s about remembering why we started.” NAFDMA was proud to sponsor this year’s Agritourism & Adventure Travel Workshop , joining in the mission to inspire growth, collaboration, and community across farms and rural destinations everywhere. Learn more about upcoming NAFDMA events and educational opportunities at NAFDMA.com — where farms, friendships, and fresh ideas grow together.