Why Agritourism, and Why NAFDMA?

In a time when technology often creates more distance than connection, agritourism stands out as a powerful bridge between people and the land. Across the globe, farms are opening their gates — not just to sell produce, but to invite visitors into authentic, immersive agricultural experiences. Whether it's picking pumpkins, navigating corn mazes, tasting fresh cider, or feeding goats, agritourism creates lasting memories rooted in education, community, and fun.

But for those behind the scenes — the farmers, organizers, and dreamers — agritourism is more than just hayrides and festivals. It’s a complex, evolving business that demands creativity, resilience, and collaboration. That’s where NAFDMA comes in.

The Power of Agritourism

Agritourism is one of the fastest-growing segments of both agriculture and tourism. It’s revitalizing rural economies, preserving farmland, and allowing families to keep their farms operational for future generations. But beyond the business benefits, agritourism plays a vital role in reconnecting people with agriculture. Guests learn where their food comes from, why land stewardship matters, and how farmers are essential to everyday life.

It’s not just about seasonal profit — it’s about purpose.

Farm owners are transforming their properties into multi-faceted experiences: hosting farm-to-table dinners, offering school field trips, creating wedding venues, and selling value-added products. Every event, every visit, builds deeper community ties and contributes to sustainable growth.

Why NAFDMA?

Running a successful agritourism business is rewarding — but it’s also demanding. It involves logistics, legalities, liability, labor, customer service, marketing, and innovation. That’s why so many agritourism professionals turn to NAFDMA – The International Agritourism Association.

Since 1986, NAFDMA has supported farm-based businesses by providing:

Educational Tools – From webinars to downloadable guides and the NAFDMA Education Center, members get access to best practices, trends, and how-to resources on topics like staffing, pricing, and safety.
Connection & Community – Through peer roundtables, farm tours, and retreats, members are surrounded by a nationwide (and international) community that understands the unique challenges of agritourism.
Events That Inspire – The annual Agritourism Convention & Expo, Learning Retreats, and farm tours offer in-depth, hands-on learning with some of the most innovative minds in the industry.
Scholarships & Staff Exchange Programs – Opportunities for growth extend beyond the farm owner, empowering team members with tools and real-world exposure that bring back big ideas.

NAFDMA isn't just a membership — it's a movement. One that celebrates the heart of hospitality, the resilience of rural enterprise, and the power of community.

Growing Together

Agritourism operators are dreamers and doers — planting seeds of joy, knowledge, and connection across every acre. And NAFDMA is right beside them, making sure they have what they need to thrive. Whether you're just starting to explore agritourism or you're expanding your offerings into new territory, NAFDMA offers the guidance, expertise, and camaraderie that help your business not only grow — but flourish.

Why Agritourism? Because it reconnects people to the land.
Why NAFDMA? Because no one should have to do it alone.

Learn more, join the community, and take your next step in agritourism at NAFDMA.com.

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