Why Agritourism, and Why NAFDMA?

Angie Day • March 8, 2026

Why Agritourism, and Why NAFDMA?


In a time when technology often creates more distance than connection, agritourism stands out as a powerful bridge between people and the land. Across the globe, farms are opening their gates — not just to sell produce, but to invite visitors into authentic, immersive agricultural experiences. Whether it's picking pumpkins, navigating corn mazes, tasting fresh cider, or feeding goats, agritourism creates lasting memories rooted in education, community, and fun.


But for those behind the scenes — the farmers, organizers, and dreamers — agritourism is more than just hayrides and festivals. It’s a complex, evolving business that demands creativity, resilience, and collaboration. That’s where NAFDMA comes in.


The Power of Agritourism

Agritourism is one of the fastest-growing segments of both agriculture and tourism. It’s revitalizing rural economies, preserving farmland, and allowing families to keep their farms operational for future generations. But beyond the business benefits, agritourism plays a vital role in reconnecting people with agriculture. Guests learn where their food comes from, why land stewardship matters, and how farmers are essential to everyday life.


It’s not just about seasonal profit — it’s about purpose.


Farm owners are transforming their properties into multi-faceted experiences: hosting farm-to-table dinners, offering school field trips, creating wedding venues, and selling value-added products. Every event, every visit, builds deeper community ties and contributes to sustainable growth.


Why NAFDMA?

Running a successful agritourism business is rewarding — but it’s also demanding. It involves logistics, legalities, liability, labor, customer service, marketing, and innovation. That’s why so many agritourism professionals turn to NAFDMA – The International Agritourism Association.


Since 1986, NAFDMA has supported farm-based businesses by providing:

  • Educational Tools – From webinars to downloadable guides and the NAFDMA Education Center, members get access to best practices, trends, and how-to resources on topics like staffing, pricing, and safety.
  • Connection & Community – Through peer roundtables, farm tours, and retreats, members are surrounded by a nationwide (and international) community that understands the unique challenges of agritourism.
  • Events That Inspire – The annual Agritourism Convention & Expo, Learning Retreats, and farm tours offer in-depth, hands-on learning with some of the most innovative minds in the industry.
  • Scholarships & Staff Exchange Programs – Opportunities for growth extend beyond the farm owner, empowering team members with tools and real-world exposure that bring back big ideas.


NAFDMA isn't just a membership — it's a movement. One that celebrates the heart of hospitality, the resilience of rural enterprise, and the power of community.


Growing Together

Agritourism operators are dreamers and doers — planting seeds of joy, knowledge, and connection across every acre. And NAFDMA is right beside them, making sure they have what they need to thrive. Whether you're just starting to explore agritourism or you're expanding your offerings into new territory, NAFDMA offers the guidance, expertise, and camaraderie that help your business not only grow — but flourish.


Why Agritourism? Because it reconnects people to the land.
Why NAFDMA? Because no one should have to do it alone.


Learn more, join the community, and take your next step in agritourism at NAFDMA.com.

RECENT ARTICLES

By angie April 3, 2026
An Interview with Vanessa of Tulip Valley Farms
By Angie Day March 26, 2026
Every agritourism operation relies on partners. From the tools you use to run your business, to the products you sell, to the experiences you create for your guests—behind every decision is a vendor, a supplier, or a service provider. But finding the right partners? That’s not always easy. That’s why NAFDMA has built something incredibly valuable for its members: a curated network of trusted partners —paired with exclusive savings. A Network You Can Trust Not all vendors understand agritourism. And that matters. NAFDMA partners are not random listings—they’re businesses that have chosen to invest in this industry and support farms like yours. Many are already working with agritourism operations, which means they understand: Seasonal demands and peak traffic Guest experience expectations Operational challenges unique to farms The importance of safety, durability, and efficiency Instead of starting from zero, you’re starting with vendors who already understand your world. Savings That Go Beyond the Surface Yes—there are discounts. But this benefit is about more than just a lower price. Through NAFDMA’s partner network and savings programs, members can access reduced pricing on a wide range of business needs—and even personal expenses. It can include things like: Business supplies and equipment Marketing tools and services Travel and lodging Fuel and everyday operational costs In fact, collective buying programs connected to NAFDMA have helped members save significantly on everyday purchases—sometimes averaging notable cost reductions across multiple vendors. It’s not just a perk—it’s a strategy for running a more efficient business. Better Decisions, Less Guesswork Choosing a vendor can feel like trial and error. Will they deliver on time? Will their product hold up? Will it actually work for your farm? With NAFDMA partners, you’re not making those decisions alone. You’re backed by: A network of members who have worked with these vendors Industry familiarity that reduces miscommunication Proven solutions already being used on farms It turns vendor selection from a gamble into a more confident, informed decision. Built-In Opportunities You Might Not Expect Some of the biggest value comes from opportunities for which you might not even be looking. Through NAFDMA partnerships, members can access things like: Special deals tied to industry markets and events Cost-saving opportunities when attending wholesale shows Connections to new product lines that increase retail revenue For example, NAFDMA has coordinated benefits like reduced travel costs and perks at wholesale markets—helping farms discover new products while lowering the cost of attending. It’s not just about saving money—it’s about unlocking new revenue opportunities. A Smarter Way to Grow At the end of the day, every dollar you save—and every smart partnership you make—has an impact on your farm. NAFDMA’s partner network helps you: Spend more strategically Find vendors faster Reduce risk in your decisions Discover new ideas and products Because growth isn’t just about what you add. It’s about how wisely you choose what supports your business. Ready to connect with partners who understand your farm—and help you run it more efficiently? Explore NAFDMA membership and start taking advantage of exclusive partner benefits . Visit NAFDMA.com to learn more.
By angie March 21, 2026
At Gardner Pie , we know that great pie programs start with the classics—but real growth comes from keeping things fresh, exciting, and impossible to resist. A strong daily lineup should always include customer favorites like Apple, Cherry, Blueberry, Peach, and Strawberry Rhubarb. These tried-and-true flavors build consistency and trust with your customers. As the seasons change, so should your offerings. Adding fall favorites like Pumpkin, Pecan, and Sweet Potato creates timely excitement and taps into seasonal cravings that drive sales. But if you really want to boost repeat visits and increase impulse purchases, consider introducing a Pie of the Week or Month . This strategy gives your customers a reason to return again and again—eager to see what’s new. At Gardner Pie, we’re known for our commitment to Quality, Variety, and Innovation , and our unique flavor combinations help set retailers apart. Specialty options like: Churro Apple Dark Chocolate Cherry Blueberry Lemon Buckle Pineapple Upside Down Very Berry …add a sense of discovery to your display and turn everyday shoppers into loyal fans. Rotating these specialty pies keeps your bakery case dynamic and engaging—encouraging customers to try something new each visit. Built on Tradition, Crafted for Today Gardner Pie is a third-generation, family-owned company dedicated to producing high-quality fruit pies with a true homemade feel. We use only whole fruit and fresh apples, combined with tapioca starch, sugar, and carefully selected spices. Our signature crust is made in small batches to ensure the perfect flaky texture and rich, homemade flavor. From classic lattice to unique top crust designs, every pie is crafted to look just as good as it tastes. Ready to Refresh Your Pie Program? Bring more variety, excitement, and repeat traffic to your store with Gardner Pie. Visit: www.gardnerpie.com to learn more.