Layout Tips for Planning Festival Grounds by Randy White
Make the Most of the Space You Have
Guest written by Randy White
Many farms are gearing up for their summer and fall festival seasons. Here are a few layout tips for planning festival grounds.
People dislike dead ends because they make guests retrace their steps. Instead, create continuous circulation paths. Here’s a conceptual illustration showing a bad and good circulation pattern.
Distributing your food and beverage locations throughout the area can boost your per-capita sales. It’s acceptable to have one main location with entrée-style offerings and seating but also set up at other spots. When guests are near the back of the festival grounds and feeling thirsty, they won’t walk all the way to the front for a drink. If you have a drink stand there that also offers hand-held foods and snacks, they are likely to buy both a drink and maybe a snack.
Don’t force people to walk a long distance to find a restroom. Place one near your entry and another toward the back of the festival grounds. Also, avoid putting them too close to the food and beverage areas.
Here’s a conceptual layout for a larger festival ground with many attractions. For a major attraction like a corn maze, having a dead-end path leading to it is acceptable as the destination needs space.
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