Show, Slice, Sell: How Live Demos Drive Rada Cutlery Sales
Retail Tricks!
One retail trick which is frequently overlooked is the benefit of having complementary items for your produce/products on hand and easy for customers to purchase. If customers can get everything they need to use what you grow on the farm, they are more likely to purchase more of it.
Examples include Rada Cutlery, as detailed more below. But it can also include pumpkin carving tools, spice or dip mixes to cook meals, vases for the flowers which are picked, and/or reusable bags to carry it all home.

Boosting Sales
One of the easiest ways to boost Rada Cutlery sales is to use it where your visitors can see it in action. Whether you’re slicing fresh apples, cutting cheese, or spreading homemade jam, make sure you’re using Rada knives, peelers, or spreaders — and point it out!
“We use Rada Cutlery here — it’s 100% made in the USA since 1948. You can grab one right over there!”
When guests watch you easily peel produce or slice cleanly with a Rada knife, it builds trust and interest. Demonstrating the product in real-time not only increases interest but also drives impulse purchases.
For this reason, we recommend keeping the featured products close to the sampling area. And placing additional products in several complimentary locations throughout the store, such as a clip strip of peelers and paring knives next to the apples. Another recommendation would be to place items in the impulse areas and near the checkout with clear signage and pricing.
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