Jonathan Raduns of Merchandise Food shares some great insight on improving your retail design to maximize sales opportunities.

Tip

The most impactful retail farm store displays minimize missed opportunity by filling customer's views in an impactful compelling way. Generally, the more impressions a customer sees of a particular product the more likely they are to purchase. So why not use unfilled space most effectively by carefully improving views of for sale products?  With care and attention you can review your store to find missed opportunities. In the example photo, you'll see an employee's basic functional filling of a display with local and artisan food products. With a little manicuring effort the same products (and a few more) move forward into full view, and limit distracting visuals behind.  The chosen display and techniques used to fill them can make an incredible difference to your bottom line.

About Merchandise Food

For over a decade Merchandise Food has advised and coached food retailers across North America to identify and solve strategic opportunities in their leadership, operations, merchandising, product mix, store layouts & equipment selections, shrink management.

Supplier Discount

Connect to the Members Only Supplier Discount page to learn more about Merchandise Food, their retail consulting opportunities, and see a special offer.