Many farms are always on the lookout for unique ideas to introduce new customers to their farm.  Many farms hold regular weekend festivals focused on a particular crop or offering, but have you thought about doing a one-time event with a different focus to attract a new audience? 

FOMO

Frank Price shared a number of different ideas focused on Pop-Up Festivals on your farm.  His presentation is available to members through our Education Center in the Festivals and Events section.  The concept feeds on the FOMO (Fear of Missing out) factor, and should be unique from your annual or regular events.  If it is super successful, it can become an annual event. 

Formula for Success

Be sure to identify a theme or unique aspect to the event.  Examples can be Art on the Farm, a Tomato Day, or the Dog Days of Summer.  Whatever is chosen, lean into that theme for all aspects of the pop-up event including marketing, food & beverage, activities, etc.   Local small businesses in your area who fit the theme will likely be very excited to collaborate and cross-promote the event. 

Staff Involvement

Be sure to have fun!  If doing Art on the Farm, have each employee make their own 5-minute painting to hang.  Have everyone dress in red for a Tomato Day.  If your employees are having fun, that will translate to the enjoyment and interactivity of the guests, and provide a sense of ownership to them. 

Let loose the creativity!